How To Promote Online Courses On the Internet

During the quarantine period, the popularity of online education increased. People realized that knowledge can be obtained anywhere and in any way. It is not necessary to visit educational institutions, to invite tutors to the house. Everything can be organized via the Internet.

Online learning has become a relevant business area. It is necessary to respond correctly to the increase in demand in order to have time to use all the advantages of learning on the Internet. You need to promote and attract an audience. What methods are suitable for promoting online courses and online schools?

How to Promote Online Courses: Proven Tools and Technologies

1. Contextual advertising.

Contextual advertising will help to get the first customers . It is the fastest tool in terms of impact, but also the most expensive. It is best used when you need to quickly recruit people for training or staff a group.

2. Targeted advertising.

Ads launched on Instagram, Twitter, Facebook will do. Advertising is shown taking into account settings by interests, location, and other characteristics of users. Targeting helps you direct your ads to your target audience.

3. Search engine promotion.

If you have long term plans to develop and promote online courses, SEO is a must . This tool generates good organic traffic. Thanks to search engine promotion, you get customers for a long time. People are looking for the services you offer, they are already interested in learning.

4. Content Marketing.

Promotion of online courses through content marketing ensures the popularity of your brand, increases recognition, and generates interest in learning on the Internet. We need to create useful materials and be sure to disseminate them. For this, social networks, forums, blogs, paid sites for publishing content are suitable.

5. Crowd marketing.

You can attract people for training by posting questions and answers, recommendations of your service (service). For this, sites such as thematic forums, Habr, gmail.com Answers are suitable. You need to create an account for an expert or a representative, upgrade it, add links to the site. Promotion is carried out through answers to users' questions, comments. You can ask questions from other created accounts and give detailed answers.

6. Advertising on YouTube.

Video hosting is great for advertising online courses. Experiment with different ad formats to find effective ones. Ads can be launched via Google Ads or directly via YouTube.

7. Third Party Publications.

Interesting articles that subtly recommend your online courses can be posted on thematic resources. Such publications build demand and credibility for your project. Use popular platforms, negotiate with the authors of blogs about education.

8. Telegram channels.

Advertising on Telegram provides high audience coverage and conversion. The competition is still low here, so you need to use this direction of promotion to make yourself known. Look for channels, enter into agreements with their owners for placing advertising posts. Telegram provides quality traffic with a good ratio of efficiency and cost.

9. Affiliate programs.

Invite people who will share information about you and get a percentage of the attracted clients. Create an affiliate program and offer favorable conditions for participation. There are ready-made platforms for affiliate programs, or you can develop your own system yourself. Pay partners a percentage of sales, i.e. transfer the commission only after confirmation and payment of the order.

10. Free trial lesson.

Invite users to complete 1-2 free start-up lessons to evaluate the quality of services. This option is possible if you offer courses of 5 or more lessons. After a free test lesson, users will be able to decide if they need the full course. You can provide a free service in exchange for a review, recommendation on social networks, a subscription, and other actions that are useful to you.

What are the most effective ways to promote online courses?

You can't build a website or launch a landing page and just wait for consumers to start asking for your services. Online promotion doesn't work like that. You need to get people to know about your online courses so that the audience gets interested. You will need to use different online marketing tools, develop and implement a promotion strategy. This will attract target users, turn them into customers, and increase the demand for services.