The trick is to be the best customer of your business
You will say: what trick Vilma? The one to sell! For a business to be prosperous, we must do a kind of quality control test and there determine if that product or service that you created is going to work. You always have to be the best customer of your business , and in this article I will explain why.
Imagine a chef making dishes for the first time. A recipe has occurred to him and he is adding, writing down, mixing, cooking. And when the dish is finally ready, you sit down to taste it. And at that moment, he thinks carefully and analyzes each flavor that appears on his palate, takes the notebook and notes: for it to be the best-selling dish in the restaurant, it lacks a pinch of this, a little of this and a little more of that.
If you are missing several items, so that the chef knows that it is your best dish, what is going on? Exactly, the chef is the best jury, he knows perfectly that if he does not like it yet, it is unlikely that the other customers will like it.
The same happens in business and more so in marketing. The best way to determine the success is that we like that too much and we know with conviction that if that product or service changed my life, others too.
How to be the best customer of your own business?
I'm going to talk to you with examples and experiences of what has happened to us at the business level at Convierte Más. Not with all our products and services because otherwise this post would become something eternal 😂, but comparing with what we ourselves do.
School Converts More
If you already know me, then you will know that I am the CEO of the Convierte Más agency from which we manage other own brands (Triunfagram and Academia de Consultores) and we also work with many other clients. At the School of Convert More , we have many training options, how do my team and I know that they are all good? Look, they are not only good because we created them ourselves, but because we invite the whole team to take them.
For example, the “content team” develops a course on copywriting. Well, we invite the "Ads team" to do this training and tell us what they think. All the members of the Convierte Más team have access to all the courses, resources and tools that are designed in the School. Why? Because if we ourselves begin to be our own clients, then we will be able to speak properly about the benefits of our products or services and besides, we will be able to know what needs to be improved or updated to provide excellent quality education.
More Audiences, More Interests and Spacegram
At the beginning I gave you the example and said that in the face of your own problems and needs, you yourself can create solutions that not only benefit you, but also others. And from this, you begin to develop "being the best customer of your brand or business . " Surely you already know that we are addicted to the world of advertising on Facebook and Instagram Ads , and one of the problems when creating campaigns came, when it came to segmenting or creating more interests. And as a result of this, the idea of creating these excellent tools was born: More Audiences, More Interests (I'll leave you the link below 😉).
The same thing happened with Spacegram , the team manages several Instagram accounts simultaneously. We had a need, we built a solution to that problem, we tested it, we found it to be an excellent tool, and we launched it.
And I'm not saying excellent because my team designed them, no. They are excellent because we ourselves use them on a daily basis and this has saved us, optimized and given us thousands of ideas at the level of advertising campaigns, businesses and management of Instagram profiles. What happens again here? We once again become the best clients of our tools and we provide credibility to all those who dare to use them.
More Interests
More Audiences
Spacegram
So tell me, have these examples helped you understand the importance of being the best customer of your business? Let me know in the comments how you are. ❤️😉
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