SEO Today - Advanced Website Optimization 2021

Site optimization - increasing the level of efficiency of the site, aimed at solving certain problems. These tasks include: increasing sales, converting visitors into buyers, presenting a company on the Web. An indicator of the quality of optimization and the site as a whole will be the volume of sales, the number of buyers, a positive image and recognition of the resource or its owner.

In most cases, when it comes to optimization (or SEO), this concept means bringing the site to the TOP of search engine results for the key phrases (words) selected for promotion. However, getting to a leading position, in itself, may not solve the assigned tasks. Thus, this definition is rather narrow. Promotion to the TOP is only the first step towards increasing sales or forming an image, conversion.

What should be the site optimization?

In order for site visitors to become clients of your company or buyers of an online store, you must not only bring them to the resource, but also provide convenient access to useful information. In this process, the following parameters play a special role:

• site navigation;

• usability;

• content;

• internal search.

In other words, anything that affects the motivation of users to make a purchase.

For companies interested in good optimization of their site, it is necessary to collect information that will help establish contact with visitors. This is one of the stages of advanced site optimization. Users who came to the site should get what they want, and also choose the most convenient way of interacting with the Internet resource.

Website optimization in a broad sense should include the following steps:

1. Promotion in search.

2. Work on filling with content.

3. Work on the quality of usability.

4. Creation of a convenient feedback mechanism.

Each of the stages involves the execution of work within the Internet resource. Moreover, these works should be carried out taking into account certain characteristics collected in the process of analyzing the effectiveness of the site. Metrics (measurable characteristics) make it easy to track the quality of the optimization and identify the mistakes made.

Let's say the site has a task to increase sales. In this case, the metric will be sales. If the task is to convert visitors into buyers, then a parameter reflecting the number of customers to the total number of visitors can be used as a metric.

For a comprehensive website optimization, it is not enough to work only on bringing an Internet resource to the TOP of Google and other search engines. It is necessary to carry out measures to improve the entire site in order to make it convenient and interesting for visitors. This is the essence of correct optimization, carried out jointly by a team of specialists.