Why SEO is Important? The Ultimate Guide For SEO

Many aspiring webmasters mistakenly assume that SEO is the prerogative of SEOs alone and no one else. Alas, this is not entirely true. On the one hand, an experienced technician is really capable of eliminating all optimization flaws.

On the other hand, there will be an order of magnitude less of them if you think about SEO in advance. In this case, corrections and improvements will require a minimum, as well as additional costs.

Why SEO is Important?

Every minute about 34 thousand new sites appear on the World Wide Web, more than two million of them are already typed in an hour, and almost 50 million in a day! Of course, this includes not only Russian-language resources, but the essence of the matter does not change - the site must meet the requirements of the search engines Yandex and Google if you want to achieve good results in its promotion.

Success in our case can be called the presence of a resource in the top 10, that is, on the first page, and, as a result, the flow of targeted visitors to the site. Is it on the first page that their searches stop? users, and only? goes to the second. Accordingly, without a large "tail" of targeted queries in the top 10, you lose 75% of traffic from organic (natural) results.

From Theory To Practice

Below we will give a number of recommendations that will be useful to those who are just mastering the creation of sites. By using them in practice, you will save your time and resources in the future.

Site Structure - Why SEO is Important

The structure of the site should be understandable for users and search robots. In this case, none of them will get lost and will understand what and where can be found here.

So, if you are creating an information site about mobile devices, it should be divided into several categories, differentiating materials by type of device or other criteria. Seeing in the navigation chain "Website.rf> phones> Samsung", the user will understand that "phones" is the second level of the structure, and Samsung is the third.

Spreadsheet editors or communication diagramming programs (for example, Xmind or the familiar Excel) are great for creating structure. Pay enough attention to this issue, and you don't have to go back to reworking the menu.

Navigation - Why SEO is Important

With this factor, everything is obvious - navigation should be user-friendly first of all. In addition, try not to abuse the number of levels - the user should be able to reach any page with a minimum number of clicks.

And the last thing I would like to note about navigation - do not set yourself the goal of always using the most modern elements, since not everything new is better than old. The user should not be asked questions like:

- Why is this button needed?

- Is this a link or just a picture?

- Where I am?

Use proven methods, borrow ideas from good sites, and you will succeed.

Content - Why SEO is Important

In terms of SEO, we can say that content is everything. Everything is important here: design, text quality, use of formatting elements, author's style, and much more. To make your website pages attractive to users, follow a few simple rules:

- The information on the page should fully disclose the topic. It is not necessary for this to write texts of 10 thousand characters, if you are able to present the main point with less volume.

- Use thematic images, original or from open sources.

- Don't forget about the structure of the text - subheadings, lists, and paragraphs. Firstly, information is much easier to perceive with them, and secondly, pages with formatting elements are better ranked by search engines.

Page Address - Why SEO is Important

1. Gone are the days when web pages were an obscure set of characters, and today all content management systems use CNC technology ("Human Understandable Url"). The addresses of the form http://site.com/razdel-1 are easily perceived by visitors and are well indexed by search robots.

2. Not only the title (title), but also the address of the page must contain keywords.

3. In the address of the page, put a hyphen or dash between words. Do not use underscores instead, and even more so do not write them together.

4. The address should reflect the structure of the site. In this case, the URL of the page included in the "Mobile Phones" section will look like this: http://site.com/mobile-phones/nokia-3310 . Such addresses, again, are better indexed and give the visitor an idea of ​​what part of the site he is in.

5. Use absolute URLs instead of relative ones. In this case, you will eliminate the possibility of problems and confusion with protocols, RSS, canonical links, definition of the main mirror and other troubles.

Images - Why SEO is Important

The names of graphic files on your site should be clear, and not be a collection of letters and numbers. Ideally, this should be a clear description of the image using key phrases.

Do not forget about the ALT parameter, which is displayed in place of the picture if it is not loaded.

Use images of suitable sizes. For example, it is better to use a smaller copy of a picture than display it at a reduced size.

The Impact of Parallax On SEO

One page website is a fashion trend that has infected thousands of webmasters. However, it has one bold minus - when mixing all the pages of the site into one, keywords are also combined. 

Accordingly, it is difficult for search robots to understand which of them should be considered the main ones.

Website Loading Speed

Slow sites are disliked by neither users nor search engines. When it comes to mobile traffic, download speed becomes even more important. Moreover, since 2010 this factor has been one of the main quality criteria in the Google search engine.

To find out how fast your site is loading, use Google PageSpeed ​​Insights. In addition to evaluating the characteristic, this tool provides recommendations for its improvement with ready-made recipes for correcting problems.

Meta Tags - Why SEO is Important

There are many of them, but we are only interested in those that have an impact on SEO.

Title. This tag is critical to SEO and must include a keyword. Remember that the H1 heading does not have to be exactly the same as the title.

Description. This is a short description of the page, up to 160 characters. If you let the site engine generate them automatically, then you are making a mistake. The fact is that description is not only a way to attract the attention of a visitor, but also an opportunity to show keywords to search robots.

Extended Page Description

Google - Rich Snippets. This is an extended description of the page that helps grab the attention of your visitors. Seeing a few additional links, they stop their eyes on that Google SERP, which increases the chance of a click.

Yandex - semantic markup. The Russian PS supports the schema.org standard and micro formats that allow describing the meaning of individual blocks.

Conclusion

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