Strategies To Create Advertising On Spotify in 2020

We listen to or read “Spotify” and think of music, but it is actually much more than that. This platform keeps millions of users inside, thanks to its diversity of content. Podcasts, streaming videos, and an extensive music library make most people familiar with the services it offers.

So we should take advantage of the community that Spotify uses to publicize our brand, products or services. And you will surely think: most of its content is in audio format, does it work the same for advertising? The answer is yes. Of course, it also depends on the efforts you invest and the strategy you implement, but being in that format does not detract from your success.

The platform is very easy to use and it is so attractive because it can be accessed for free (with a lot of publicity but your business takes advantage of visibility there) and if you are interested you can purchase the Premium service.

You don't know which social networks your brand can use? Enter this article and discover which one could work for you.

But if what you want is to boost your sales and be an advertiser, Spotify uses the following formats to advertise:

- Audio 📞

- Video by sponsored sessions / Video Takeover 🎥

- Display Overlay / Homepage Takeover / Megabanner 💡

- Sponsored Playlist 🎵

Now I will explain in detail what strategies you can implement in each format.

Modern and dynamic audio

For your advertising to work with this format, the idea is that you manage to stimulate those who listen to you. Depending on your market, create an attractive script and take advantage of up to 30 seconds of publicity between songs to publicize your products or services.

This form of advertising on Spotify allows you to add an image while the audio is playing, so create a design that is consistent with your business and what you sell.

Bet on creativity in your advertising videos

Put the same effort that you dedicate to your videos for Facebook and Instagram Ads, remember that these can appear between the pauses of the songs or in the sponsored sessions of 30 minutes of music without advertising.

Use all your creativity so that the audiovisual content fits with your brand, with what you sell and, obviously, with the style of Spotify . Remember that competition is everywhere and that if you want to shine you must stand out.

Create a landing page that you can merge on the display

Whether you use Overlay, Homepage Takeover or the Spotify Megabanner to advertise, you must take care of the design and you always have to link a web page that takes users to the place of sale. It would be useless to launch a nice display and that people do not know where they can find you. Remember that optimizing the purchase processes for users will facilitate conversions.

Sponsor the best Spotify lists and discover how you can link them to your brand

Choose those lists that you think can go with your business or brand and sponsor them, that way you get to know users who may have the same interests and you will also show a little of your brand's personality to others.

Create your own playlist and hook

As a brand you can also create a profile apart from investing in advertising. Then you have the advantage of connecting with the audience easier if you create your own lists and allow others to add songs. With that you can also evaluate a bit the tastes and interests of the users.

I take this point to tell you that Convierte Más already has an active profile on Spotify and I also remind you that through this platform we launch all the episodes of our podcast, do you dare to follow us? ✅

What's new in Spotify this 2020

Interactive podcast ads

The strongest format for Spotify to launch content is podcasts and that is why the platform wants to take advantage of it. Since last year, this company was working on implementing advertising in this format in a profitable way.

The idea is to persuade brands to invest in advertising through podcasts without being so invasive, but to get the audience hooked. Previously brands had to survey their audience to determine which podcast they could advertise on, but now Spotify will recommend based on statistics that allow ads to reach the right audience.

Listen to music in a group

This year being connected through the Internet has been more important than before, video calls exploded the digital world and Spotify thought: how can I keep up?

Now the platform implemented among its functions being able to join a session of a friend and listen to the same song. Even any of the group participants can stop, play or change the music. The only downside for certain users is that it is only available on the payment platform.

Self-serve video advertising with audio enabled

Before when I was talking about the formats that the platform uses to launch ads, I was referring to Spotify for Brands, which is the exclusive site on which advertisers create advertising. If you want to launch your campaigns with this management, you must consider that you need a good financial investment.

As a result of this, a more accessible option for small advertisers or small businesses was born: Spotify Ad Studio . Here brands can create smaller campaigns. Best of all, they have already announced that they will implement videos, because previously they only allowed audio formats.

Would you like me to expand a little more information and details of the world of Spotify? Let me know below in the comments 😉.