Instagram Promotion: Basic Tools & Potential Costs

Instagram Promotion in this social world, as it develops, has gradually become an integral part of the comprehensive promotion of companies, moreover, working in a wide variety of areas. In this regard, entrepreneurs are keenly interested in how much promotion on Instagram costs.

Basic promotion methods

SMM (business page promotion)

You can open a corporate page on a social network and promote it by posting quality content. You need to present new interesting offers every day, demonstrate the merits of your products and services, as well as the benefits of cooperation with the company by posting photos, videos and stories. To effectively use this method of promotion, you need a lot of time, a clear understanding of the needs of the target audience, as well as knowledge of the features of creating and posting content in social networks. In most cases, promoting a business page on Instagram requires the participation of an SMM specialist. You can contact an agency or a freelancer for help. They will develop a content plan, ensure its implementation and take the necessary steps to activate your page visitors.

Targeted advertising

Promotion in this way consists in showing advertisements to the target audience, predetermined by several criteria. The advertiser pays only for clicks on its ad or for all of its impressions. You need to choose one of these options in advance when setting up an advertising campaign. With this type of promotion, you can set all the options and engage in self-optimization directly in Instagram through its interface or using special aggregators. One of the key advantages of this promotion method is the targeted impact on the right audience. It is possible to choose to whom the advertisement will be shown, taking into account the place of residence, range of interests and demographic characteristics. Moreover, such a promotion does not require a lot of time to get a positive effect.

Promotion methods

Directly on Instagram via its web interface

In this case, own resources of the social network are used. You can promote your brand through Instagram or link commercial accounts and use Facebook Business. You pay for ad impressions or only user clicks on them. Promotion costs are determined by the advertiser when setting up an advertising campaign. Moreover, it is possible to set a daily budget or for the entire time of advertising. But this promotion method has such disadvantages as a complicated interface and confusing tips: setting up and optimizing a campaign can run into some difficulties.

Through a dedicated aggregator

A tool such as an aggregator combines all the functions of the Instagram interface and makes it possible to simultaneously launch campaigns in different networks (both social and contextual). Thanks to the use of aggregators, advertising is configured faster, since all the necessary parameters are presented clearly and conveniently. The expenses are required to replenish the budget for paying for clicks on Instagram and other network sites. As with working through the web interface, you can, at your discretion, determine the future costs of promotion for a certain period, for example, for a month.

With the help of SMM specialists

You can use the help of an agency that specializes in internet marketing or a freelancer. They will launch a campaign to promote your product (company, brand) on Instagram. The total expenses for a set of necessary services will be from 4 thousand USD. per month. Specialists will prepare a marketing strategy, work on the design of your community, prepare content for advertising pages and place it, launch a campaign, analyze its work and draw up reports. You pay not only for ad clicks, but also for the services of agency personnel or freelancers. This type of promotion provides impressive time savings. In addition, agencies often guarantee a positive effect from their work, but the price will be higher.

Advantages of promoting through an agency

Development of individual strategies for SMM promotion

This approach allows you to achieve your business goals. For all projects, promotion strategies are created and step-by-step plans for the necessary work are drawn up. Specialists will work out the concept of your community on a social network, based on the goals and business specifics. Any kind of content is prepared and posted. Continuous and targeted communication with users is ensured.

Creation of high-quality and unique content

The necessary content for your business page and advertisements are generated, the placement and distribution of information is provided. The company's staff has experience in content creation. The editors and authors who prepare it understand the specifics of a particular line of business, know the needs of potential customers and the specifics of their behavior on the social network. All materials are absolutely unique, interesting, useful and serve advertising information unobtrusively. Branded content perfectly reveals the benefits of a product or service to the target audience. Event publications reflect industry trends and tell about important news feeds. Viral content about promotions and contests, posts of entertainment topics, etc. is being distributed.

Precise definition of the target audience

Agencies ensure proper targeting and effective engagement of social media users. The behavior of representatives of the target audience in the network is analyzed. Only those who are interested in your product or service are involved in the community. Targeting is configured to those categories of users who can become your customers, taking into account place of residence, age, gender, membership in competing communities, social status and hobbies. As a result, you get a loyal target audience interested in your brand.

Ensuring constant communication

Interaction with representatives of the target audience is organized on an ongoing basis. Activity in the business community is maintained, customer feedback is provided, their problems and needs are identified. A positive information field is created in the social network. Confidential communications are established with the audience, they are involved in an ongoing dialogue with your brand. All user requests, including negative ones, are processed promptly within 3 hours. You get influencers who give your brand a great reputation.

Transparency of provided services

At each stage of the promotion, you receive detailed reports. Information is provided on all interactions with the brand, including the number of views of your content, clicks to the site or to the business community page. Reports are drawn up on the qualitative and quantitative indicators of user activity in your group. Targeting is detailed and changes in the number of attracted representatives of the target audience are demonstrated.