Content Marketing Tips For Effective Live Broadcasts

Raise your hand who prefers video content over text. If that is your case, you belong to the group of those who think that a good content marketing strategy should include video yes or yes. Well, believe it or not, live broadcasts are among the most powerful tools to generate audience and boost your sales.

The live streaming increases the visibility of your business and improve your organic positioning in social networks. In addition, it reinforces the feeling of attachment of your customers and those who are about to make a purchase decision.

Do you want proof? A broadcast of El Rubius playing Fornite brought together more than a million people who saw this english youtuber and gamer live. Do you know of any other content marketing tool capable of achieving this?

You already know how important quality content is to increase your customer base. You need it, whether in texts, photographs, infographics or moving images, because if not, you don't exist in this hyperconnected and highly competitive digital world. We give you some keys to managing live video content to get the most out of it.

Live broadcasts and content marketing

A live broadcast is a way to broadcast your business events to an online audience . Some of the reasons you should use it are:

- It is a great tool to improve your content marketing and visibility.

- Connects you with your customer base and facilitates communication with them. They can ask their questions, express their opinions or provide their suggestions.

- Helps you increase that customer base and take them one step further in the conversion funnel . Increase conversions focused on attraction , capture leads and increase your chances of generating new sales.

- Provide your audience with a face and an identity with which to relate your brand. In this way, they increase the closeness and attachment that customers or users feel towards your brand.

For all this, brands include direct ones in very different formats in their strategies and online marketing campaigns , focused on capturing the attention of their customer profile or buyer persona. They emit, among others, the following formats:

- Tutorials for the use of a product or service.

- Interviews with company workers or relevant people in a certain sector.

- Institutional events or live awards ceremony.

- Group activities to encourage participation and advertise products or services.

To generate more interest, sometimes they even seek the help of an influencer or person of reference and authority in a certain field. As you can see, the advantages are multiple and hinge on a key element: quality content .

Live streaming: practical tips

Are you ready for some tips on live broadcasts that will attract a quality audience to your business? Here you are.

Plan. That it is live does not mean that the transmission is improvised. Unlike. You should plan as much as you do in any other event or activity you organize. Think and prepare the place, agree on a time, choose the guests or participants and get in touch with them. Also, write the interventions and calculate their duration. Set yourself clear objectives to align your actions in the direction that allows you to achieve them.

Choose your platform. In this aspect you have many possibilities: YouTube , Facebook , Twitter , Instagram , Zoom or even TikTok. In all of them you can perform live shows, although you must keep your objectives in mind, because each platform will allow you to obtain different results.

Take the technical tests. Doing a theatrical simile, every good performance needs a dress rehearsal. So check the sound, image, lighting and any other additional effects that you are going to have. That way nothing will fail when the time comes to broadcast and everything will be a success.

How to boost content and build audience

There is such an important aspect that it deserves its own section. It is the promotion of streaming. The diffusion you get will depend on its good organization and start-up.

So post announcements and reminders to get as many viewers as possible. Use a landing page that includes a call to action or call to action (CTA), a registration form and the possibility of adding to the calendar of those who reserve their space.

In addition, with the contact information you collect in the form you can remember the date and time of the event by email. Don't forget to include a final thank you on the landing page.

On the other hand, you can also rely on social networks to make reminders and promotion.

If you dare to try this content marketing tool, don't forget to count the results, thank the attendees and keep them informed of any news that may interest them.