5 Myths About Search Engine Marketing & SEO

Aspiring businessmen and those who are first faced with website promotion often fall prey to the myths about search engine marketing. They get in the way of getting results and properly measuring SEO performance. What are the most popular myths?

Search Engine Marketing Myths

1. SEO is the last century.

The engine of commerce in the current conditions is the Internet. It is in the online space that all companies that strive to achieve success in the market are represented. Those who consider SEO to be an outdated technology are greatly mistaken. Website visibility in search can be ensured through competent optimization. Without it, you cannot advance to the TOP. And if you are not in search, then the audience will not recognize you. SEO helps you make yourself known to a multi-million dollar audience.

2. Search engine marketing is a quick fix.

It takes weeks and months to promote a website in search. The more competitive a niche is, the harder it is to promote your business. It takes a lot of time to optimize a site, index new pages, increase positions, gain credibility and trust. Measures aimed at rapid advancement result in the overlap of filters.

Any prohibited technologies only worsen the results of promotion and interfere with obtaining a positive effect. SEO work should be done regularly. Every day the Internet is filled with new sites and companies. There is a constant struggle for places in the TOP. Fast results are not about SEO.

3. Search engine marketing is cheap.

Many people think that you can spend a minimum of money on website optimization. However, quality search engine marketing requires a good investment. If you hire a competent professional, his services cannot be cheap. The professional is constantly learning, researching the market, analyzing algorithm updates. This work is time consuming and must be paid for.

If you want to cut costs, you can learn everything yourself. It will take years of life. To be well versed in SEO, you need to constantly study information, respond to changes, and monitor competitors.

4. SEO is used to drive sales.

Website optimization makes the site visible to an interested audience. But to organize online sales, many more events need to be held. SEO alone won't increase sales. You will need to create a unique offer that will be more profitable than that of competitors, work out the structure of the site and usability, design the site and make it functional so that visitors can easily make purchases. We need a whole complex of actions aimed at increasing sales. Search engine marketing is just one step along the way.

5. 100% guarantee.

In SEO, there is no full guarantee of getting a site in the TOP or in the first position. No specialist can vouch for this. He can strive for the best results and do his best for this, but there are also external factors. For example, competition, market instability, changes in the volume of the budget.

Site owners who believe in these myths are often disillusioned with search engine marketing. If you want to get results from SEO, please be patient and look to experienced SEOs. Avoid those professionals who promise you instant sales growth, cheap promotion and victory over the competition in a week.