How To Write An Epic Texts For Your Blog

How to write an epic, memorable, incredible text that will attract a lot of traffic to your blog, is that something you would like to know?

I'm not talking about a normal post, which you publish every week, to keep the frequency.

They are special contents, of those that you will create maybe 3 or 4 times a year.

A text that your audience will not forget so easily and that can even become an eBook so complete and in-depth.

That remains relevant over time.

And that is a machine to generate visits, entries in your email list and even sales.

Such content, but so good, that people will naturally link and share.

Would you like to learn how to write such a text?

So keep reading ...

But what is an epic text?

One of the most accessed contents in the history of Aimagnus is the article on “ 17 Mental Triggers for you to master the art of persuasion and leverage your sales [part I] “.

It was noticed that the content is so deep that it needed to be divided into two parts, totaling more than 10,000 words and a lot of knowledge.

However, more important than the size, is the information contained in it.

The article we are using as an example is from 2015. And even today it is extremely current and ranks first on Google for the term “Mental Triggers”.

The same goes for the article “Examples of Introduction impossible to ignore “, which, despite being in second place in organic searches, is the most accessed content of the VDB of 2020, even in front of our homepage, as you can check :

And what do these texts have in common?

It all starts with a "one thing" .

The only thing

All text must revolve around a single concept to generate a powerful transformation.

Before writing a text you need to define what you want the reader to do differently at the end of it.

The Unique Idea, or Big Idea, should be:

• Grandiose and impactful
• Easy to understand
• Useful
• Immediately convincing

In addition, it will be guided by the level of awareness of your prospective client, that is, what he already knows about:

• Who are you?
• About your own problems
• About the solutions available on the market

The answers will dictate what and how you should conduct the writing.

And keep you from writing something interesting, but not relevant to the central idea.

To be unique you don't need to reinvent the wheel

His point of view changes everything.

When thinking about how to write an epic text, many people imagine that they need to have a 100% original idea.

And let's agree that today, where practically everything has already been created, this is an almost impossible task.

And positioning yourself in a unique way is simpler than it looks.

It is enough that you bring your perspective, vision, opinion, feelings to the same subject.

You are unique and if you know how to exploit your real differential, no one can really copy it.

If still, it is difficult to find the Big Idea...

The creative block did not take off and you don't even know where to start, that is, what idea should become your epic text?

The Blog Topic Generator tool is from Hubspot and gives suggestions for topics in title formats.

You enter 3 terms that you would like to write about and it will generate 5 ideas that you can use on the topics.

Preparing the audience

Before you even write the first word of your text, you need to know your audience better.

If you already have an audience , however small, it is very likely that you have already received comments, suggestions and common questions.

What you need to define now are ways to better understand your audience.

And if you're just starting out, do some research on Ubersuggest , look for other references on the subject you're going to work on, find common questions, or little explored content.

You now have an idea of ​​your audience and what they want to consume in the form of content.

If you are not 100% clear about what he wants, don't worry.

The truth is that we never know for sure if what we are going to produce will be a success for our readers.

In fact, right here at Aimagnus we hear your feedback a lot so that we can get more and more right about the content produced. It is an endless cycle in search of perfection.

Therefore, you need to take it a step further. Ask yourself questions like:

• What kind of group of people will read this content?
• What kind of group of people will share this content?
• What kind of group of people will love or hate this content?

Defined theme and audience is time to start research.

Not at all obvious research

You are not writing any text for your blog.

You are creating the text.

So researching the top ranked Google for your keyword in question, and compiling what has already been written and published, is not the way to create something really epic.

Not even to win the top positions on Google.

I guarantee that you must have already searched for an answer on the internet and when entering the results shown you had the feeling of reading the same thing, even if you enter different websites, right?

That's because the contents are a copy, a copy, a copy.

Instead, look for other sources of research, such as:

• Books;
• Courses and lectures;
• Videos;
• Documentaries;
• Interview and conversations with people in the area;
• Your own experience.

Get out of the obvious if you want to produce something great.

You May Also Like: Definitive Guide To Web Analytics For Bloggers

Organize your ideas with a mind map

The mind maps are excellent for you to organize your ideas before you even write your text.

They allow you to start from a central idea and branch it out into several roots, creating a hierarchy of subjects.

I use mind maps a lot to write articles of more than 4,000 words or to prepare a lecture over 30 minutes.

Having an idea of ​​the topics that you will cover, even if through a simple list will take much of the complexity when writing.

It is much more difficult to write an article from scratch, than to write when you have a good idea of ​​the topics and subtopics you will explore in that content.

Personally, I like MindMeister or Xmind to create your mind maps.

Start with a bombastic introduction

You will never have a second chance to make a good first impression.

Studies show that 79% of readers scan pages on the internet.

That is... they do not read word for word, but only those that catch your attention.

To make matters worse, 50% of users only read the first 111 words of an article.

This after all the work you had to achieve the click through a magnetic title .

And how can we not lose the reader's attention?

Starting with any of these introduction templates:

1. Create emotional loops

Questions are a great way to grab the reader's attention quickly.

Use questions that provoke feelings, emotions in the reader. Create emotional loops that need to be closed in the future, such as:

• "Have you ever felt that?"
• "Have you been through this situation?"
• Does the article on Mental Triggers itself begin with a question?
• "Do you know what mental triggers are and what are they for?"

2. Use the power of storytelling

Stories, when well written, have the power to create connections in great depth.

People who tell and believe in equal stories have similar values.

The thought is: it could be my story ...

3. Quotes from people you know

The quotes summarize great concepts in small but powerful words.

Transfer authority from the author of the quote.

4. Show that you are going to solve a problem

Most people are on the internet to solve a specific problem.

• "How to write well?"
• "How to write an article?"
• "How do I make an introduction?"

So when you start an introduction with a problem, you immediately connect with your reader.

You make it clear to him that you understand his problem and are there to offer a solution based on everything you've learned.

5. Include the right pinch of emotions

Awakening emotions works not only in introductions, but throughout the text.

As long as they are the right emotions:

• Anger: it makes people angry, making them act fiercely to obtain justice.
• Fear: which leads us to take impulsive actions, acting much more with instinct than with rationality.
• Happiness: this emotion can be aroused in an introduction through funny, inspiring or motivational words.
• Surprise: give the reader something he doesn't expect.

The only emotion you should run away from is sadness, as it causes a sense of hopelessness, only making your reader feel bad for not being able to do anything about it.

6. Data and statistics

We know that 95% of our decisions are made unconsciously. However, our brains search for rational information that is sufficient to support our actions.

We tend to believe in numbers, perhaps due to the fact that they are objective, perfect to convey confidence.

If you want more tips for learning and writing powerful introductions, read these two posts:

• “How to make an irresistible introduction: simple writing techniques so you never make a bad first impression again.”
• “Examples of introductions that are impossible to ignore (they will change the way you write forever).

Close with a golden key

If the beginning of your text has to be unforgettable, the [conclusion] (How to make an unforgettable conclusion: 7 tips to stick in the minds of your readers) needs to close the unique idea described in the introduction.

You need to define your call to action, the main goal you want the reader to take at the end of the article.

This call to action can be:

• Comment
• To share
• Sign up for your email list
• Click on a specific link

You may think it is possible to ask the reader to make all of these decisions at once, but that is a bad idea.

The more information you put in and actions you ask for, the more confused your reader will be.

Therefore, limit your call to action to a maximum of 2 goals .

The writing process doesn't end there.

If you really want to write a special text, it is in the revision that the magic happens.

Where you cut the rough diamond and turn it into a real jewel.

Make the magic happen in the review

There are no texts that are born ready.

There are no wonderful ideas that don't need to be polished.

There is no talent or gift to guarantee error-free textual production.

The review process is not optional, much less secondary.

And to do proofreading of fail-safe texts , you must follow these 3 mandatory stages:

1. Analyze the central idea

By reading your entire article, book or Instagram post, will the reader be able to understand the Unique Idea that you defined in the first part of the process?

Better yet, will he be able to describe the idea of ​​the text on a single line?

In this first stage you need to take the viewer's point of view (in a sincere way) and synthesize what you want to communicate in a single idea.

What is the benefit or small victory of that text?

If the answer is clear, you can move on to the second stage of proofreading.

2. Eliminate obstacles with the chainsaw

Time to eliminate excess, especially blocks of text, unnecessary phrases and confusing ideas.

Start with the size of your paragraphs:

• If there are more than 3 lines, break these blocks into smaller paragraphs.
• Also try to use lists and bullet points.
• Highlight important passages in bold, italics and capital letters to draw the reader's attention to an important point.
• Does the order of topics and subtopics make sense? Can it be improved?

3.Dissect errors with the scalpel

This is the icing on the cake.

Time to put the finishing touches on, refine your creation.

Your focus should be on:

• Find and eliminate language addictions.
• Rewrite repeated words in the same paragraph if the repetition is not intended (look for synonyms on this site).
• Swap adverbs for metaphors.
• Correct “gerundism” (I will be doing it, I will be writing it).
• Abbreviations.
• Very technical terms.
• Exchange long words for shorter synonyms.
• Pay attention to pleonasms (climb up, see everything with your own eyes).
• Avoid the passive voice, as it weakens the text.

Did you notice that even memorable posts follow simple concepts, although not always easy to apply?

The secret is just one: a lot of training.

Write whenever you can, preferably every day.

The greater the practice, the more memorable texts will be part of your catalog.