How To Write Headlines: 6 Cruel Formulas

Writing articles, social media posts or emails is not the hardest part of copywriting. The real challenge is writing a headline. Selling, exciting, memorable, catchy, in one word “delicious”.

I think you also periodically have a question: "How to write headlines so that they catch readers?" Find the answer below. But first…

IMPORTANCE OF HEADING

Nobody will admit this to you, but the title is much more important than the article itself, for example.

Remember how many social media posts, news pages or blogs do you view every day? What makes you open and read this or that article?

Right! It is the title. This is why it is so important to give it time and attention. The same rule applies to the site, and even in the directory.

I don’t argue that you can be a great professional, you can write a gorgeous, instructive, vital article that will change the world, but ... If you missed the headline, then all your work will go to the trash!

Calm down, this can be avoided. To learn how to write creative, attractive, really catchy headlines, you just need to use this tutorial. Well, or to put it "fashionably" - a manual.

3 WAYS AMPLIFIER

To make it clearer, I'll tell you right away with examples:

1. Be sure to use numbers

Bad - Mistakes All Marketers Make

Good - 9 Mistakes All Marketers Make

2. Use Adjectives

Bad - The Mistakes All Marketers Make

Good - The Critical Mistakes All Marketers Make

3. Use Calls to Action

Bad - Mistakes All Marketers Make

Good - Learn the Mistakes All Marketers Make

Now let's move on to the fun part.

6 WRITING FORMULAS

These 6 formulas will be the solution for you once you start thinking about how to write your headline correctly.

1. Number - adjective - noun - keyword - promise

simple formulas to write a catchy headline in 2 minutes

2. How - Action - Keyword - Promise

How to write a catchy headline for any article

3. Wording - Guide to - Action - Keyword - Promise An

easy guide to writing catchy headlines in 2 minutes

4. Positive Words - Number / Noun - Keyword - Promise / Details 

A quick way to write catchy headlines for your blog

5. Negative Words - Action - Keyword

Stop making these mistakes when writing catchy headlines using this formula

6. Call to Action - Keyword - Promise

Use these 6 formulas to quickly write catchy headlines

Notes:

- You can change the word order. It is important that the meaning of the title itself is not lost;

- Keywords and promises can be the same words or phrases;

- Promises and details are up to you, but they help define the topic and motivate people to read the article.

- To make the instruction even more useful for you, I have prepared a constructor of words that you can use in the formulas already described. Don't thank, read and try to write a headline.

WORD CONSTRUCTOR

Adjectives

Absolute, casual, amazing, attention-grabbing, beautiful, big, brilliant, smart, crazy, good, delicious, light, effective, epic, fantastic, incredible, fearless, free, great, insane, irresistible, powerful, recommended, outrageous.

Nouns

Areas, components, facts, forms, ideas, ingredients, lessons, mistakes, resources, step, process, reasons, skills, strategies, methods, patterns.

Actions / Calls to Action

Use, ask, decide, magnify, overcome, seek, show, shape, think.

Positive Words

Always, best, largest, simplest, fastest, largest, hottest.

Negative words

Avoid, don't, never, nothing, nobody, no way, worst.

BRIEFLY ABOUT THE MAIN

In conclusion, a small life hack based on research. The Buzzsumo portal analyzed almost 100 million articles on social networks in 8 months and came to the conclusion:

Articles with informational headings (ie, those that start with numbers), headings “How to make / get...” and manual headings (instructions, manuals, techniques) get much more readers than everyone else.

And yes, if you include your head and not just copy, these 6 formulas can be used for any niche and business area. I hope I have removed the question from your head for a long time: "How to write headlines?"