How To Make A Technical Description Of A Product

One of the questions most often asked by owners of an online store or a website is how to make a technical description of a product or service. It is normal, because it is not enough to have the space created, it is essential to make a good description to inform users of the specifications of each product or service. In the following guide I will tell you the steps to follow to make it possible. Although if you prefer to save the will, you can go directly to hire my service for writing product descriptions.

Make a technical description of a product

To date I have written the descriptions of numerous products. Mainly, from online vaping stores, clothing, bags and shoes. But I also get clients who ask for technical descriptions about services, so that clients know what they are hiring or buying.

But how to do it? Where to start? How long it takes? Let's see:

Content

First, it is important to answer several questions in the technical description of the product or service in question. Mainly:

- What is it

- What is it for

- How to use

- What advantages does it offer me compared to another product

- What is it made of or where it comes from

In other words, a good technical description of a product should detail these issues. The fundamental thing is to show what your product consists of .

Example

I see some people googling " example product description " to get an idea of ​​what these descriptions look like. Let's look at some examples of product descriptions I've made.

For an online bag store:

In the first short technical description the bag is briefly described and the important thing is said: chain length and measurements. In this case, the owner of the online store only wanted to highlight these two technical specifications. But, for example, you could also name the material.

In the long description we can get an idea of ​​what it would be like for the previous product, including the keywords that we want Google to position. In this way, it is expected that when the client searches for some of those keywords in Google, this handbag store will appear.

Let's see another description of an example product, in this case for shoes:

In this case, the client did not have a short description in their theme. So we did a 200 word long description to compensate. As you can see, when making a technical description of a product , its technical specifications are also shown. In this case, the sizes in which the shoe is available, the type of heel, the height, what season it is, etc. In short, everything that the customer has considered important about your product.

For a service it would be the same, just take a look at the seo writing services that I offer on the web.

Remember that, when making a technical description of the product or service, you can also take ideas from your competition. Although the ideal is to differentiate yourself, not to look like copies. Of course, never copy and paste descriptions from Amazon or any other store even if it is the same product, that would be duplicate content and Google would penalize you.

Texts that sell and position

Optimizing the descriptions of online products or services for SEO is extremely important. This is not only about informing the user, but also about positioning. The idea is to do both in the same text, so that it sells and positions . A freelance SEO copywriter can help you make it happen.

Template

If you are looking for a technical sheet of a template product , know that you do not need it, because you can fill in the fields of the descriptions directly from your WordPress. WooCommerce itself (for example), for each product already shows you the text field for the short and long description.

In addition, it can also show you tables for you to fill in with certain characteristics and technical specifications of the product. Measurements, materials, colors ... whatever you want. What you consider to be important and relevant about the product you are selling.

Number of words

Going for a short description of about 50 words and a long description of about 150 words is ideal. Obviously, the more words the better. But in most cases, it is enough.

There are online stores with few products that prefer to order me 300 or 500 words per product. Obviously, it is not the same if there are 500 products than 5. The fewer, the larger the texts must be in order to position them better.

How long it takes

As for the time it can take you to write technical descriptions of your products or services, it depends on the number of words and the type of description. Not all products are equally complex or simple to write. To give you an idea, for a standard description of 50 + 150 words it may take about 20 or 30 minutes to do it .

There are customers who are not willing to waste days and days making descriptions of the products or services in their store. In many cases because they don't have time, because they have to do other things or directly because they don't know. In those cases, it is always better to delegate and contract the services. A professional will always do better because it is their job, it is what they know how to do.

If you are interested, you can contract the writing of the files of the products of your store or service by sending an email to contact@aimagnus.com. So you can completely forget about making the texts, I already do them for you. You will save time, money and you will be able to rest easy knowing that they are well made, focused on selling and also optimizing.

Remember, if you have found me, I can also help you to be found by your clients.

I hope this guide on how to make a technical description of a product or service has been of great help to you. Now it only remains for you to put it into practice or to hire the service if you prefer to invest your time in what you are an expert.