SEO Content: A Valuable Tool For Your E-Shop

If you have an online store, your primary goal is certainly to attract as many Internet users as possible to your site. For this, you have several tools at your disposal but one of the most crucial is undoubtedly SEO content. This allows you to improve your referencing in search engine results and increase the number of visits to your e-shop in a completely natural way, without resorting to advertising. 

If you don't understand the intricacies of this optimized language, the best way to get good results is to hire a web editor like those on the AIMagnus team. We tell you all about the importance of this content for your online store.

Capture the attention of Internet users with SEO content

What is SEO?

The SEO (Search Engine Optimization) is to optimize content for search engines (Google, qwant, Yahoo, Bing etc.). This method of natural referencing is used on the web to improve the positioning of a site among the tens of thousands of possible results. A quality SEO content can therefore help boost the visibility of your e-shop on several keywords or phrases typed by users type into their search bar.

All the art of working with lexical fields

You know your products inside out but do you know how to write optimized content, texts capable of promoting them in the eyes of Internet users and search engines? In order to relate your articles to Internet users requests, think deeply about the vocabulary of your descriptions and landing pages. Consider in particular:

- the terms you spontaneously use to describe your products,

- their different synonyms,

- keywords evoking your brand's values,

- the qualifiers frequently used by Internet users in their searches ("cheap", "easy", "cheap" etc.)

A path guiding potential customers to your store

It's simple, SEO content allows you to establish a connection between the user and your e-shop. If it is of quality, your site should benefit from a good ranking in the search engine results , which is absolutely vital. Indeed, studies show that, when shopping online , more than 60% of Internet users only consult the first three results and the vast majority of them only browse those on the first page. Being there is therefore your main challenge to boost your online visibility, even if it means carrying out an SEO audit if you do not achieve your results.

SEO content, a trick to use in small steps

Priority to quality

Of course, your content must be optimized for search engines, but it must also add value to your site. By reading the content of your site, the Internet user should feel reassured in his choice and have a positive image of your brand, your products and your services. For this, AIMagnus makes a point of providing you with optimized , interesting texts on topical issues, and pleasant to read with impeccable spelling, grammar and syntax.

Beware of the risk of saturation

Since keywords tend to improve the site's SEO , a classic mistake is to include as much as possible in different texts. This "keyword stuffing" actually only has negative effects. It discredits your pages to Internet users while making your site less visible. This practice is indeed considered to be abusive referencing. The sites practicing the "keyword stuffing" thus suffer a regular downgrade by the search engines .

The importance of properly structuring your e-shop

A search engine like Google considers several criteria to evaluate your site, including:

1. the relevance of its content,
2. the interest of the pages,
3. the choice of keywords,
4. the freshness of the information,
5. the overall structure.

Therefore, think carefully about the placement of your SEO content on your different pages. It is therefore recommended to strategically use keywords by including them in your titles, in your bulleted lists or at the beginning of paragraphs.

Information + optimization = the winning combination

Much like search engine algorithms, SEO content is constantly evolving. For your digital strategy to bear fruit, always keep an eye on the latest news or call a web writing expert today! The editors of AIMagnus therefore do their utmost to provide you with  relevant and tailor-made SEO content to increase your online visibility.