Guide To Create A Professional Blog Step By Step

Today I bring you a post that can be great for you, basically I will tell you how you can create a professional blog without dying in the attempt. You already know how important it is to have a personal brand today, because the blog is the epicenter of this type of strategy and can help you a lot to position yourself as a reference in your environment. Keep reading this post and you will see everything I have to share with you 😉

Why a blog?

I'm going to summarize it in one word: learn. For me this is a blog, constantly learning and being a better professional. Sharing is great, but when you do it with people who read you the satisfaction is even greater. Then I will share everything that generates you having a blog and also what it will cost you:

• Recognition in your professional environment
• Continuous learning, you will always learn new things
• Income, you can offer premium content, do affiliate marketing, collaborations with brands, trainings and conferences
• You will feel that you are contributing and that is the best of sensations

What do you need to set up a blog?

• I really want to have fun and share with people you don't even know
• Time to plan and create good content
• Maintain a good rate of frequency in publications
• Time to take care of your community
• A blog set up as God intended, that is, it is attractive and easy to navigate
• Cool plugins to make your blog the best in your area
• Capture subscribers to create your community from the beginning
• Below I will tell you how you can create a blog yourself 😉

How to start a professional blog for FREE

1- Brainstorming

This is the moment when you have to define several important things for your blog:

• What will your blog be called
• What will you talk about on your blog, define main, secondary and sporadic categories
• What keywords will define the contents of your blog (so that you always use them later)
• What logo will you have, please have one even if it is typographic, it is important to have an image
• What colors will you use, at least have two, one primary and one secondary
• Define 10 initial posts for your blog

2 - Get FREE hosting and domain

Today I bring you great news, it turns out that Red Coruna has changed its image and name, now they are called Host Europe . To celebrate this new change, they are offering the creation of a professional WordPress blog with a domain. Even credits for Fotolia include you, this can be great to have the first posts with good images. To redeem this award you just have to follow the following instructions:

• Go to the Host Europe page
• Select  Free WordPress Plan
• Give it to continue and start to configure everything

It is a limited offer, take advantage today before it ends, it  is where I have my blog hosted 😉 If you did not have this option you would have to pay from $60 to $120 for an annual hosting with domain 😉

3- Buy and install a cool template

This can be done through Themeforest , here you will find templates for all tastes, I only leave you three recommendations:

• Check if the seller updates the template constantly
• Read the comments of other users to prevent problems
• Check everything that includes super well

4- Install cool and free plugins

This is my list of cool WordPress plugins that I use to make my blog more powerful:

• Stealth Publish to be able to publish posts without appearing in RSS
• Pretty Link to create custom links with your domain, for example, if you want to promote my Amazon affiliate link you could create aimagnus.com/amazon
• Click to Tweet  to add the option to tweet content from your post (this increases the social share)
• Image Banner Widget to create clickable banners in the sidebar of your blog
• Selz , Samcart, Thrivecart or Gumroad  - to sell products
• Sumome  -  to attract subscribers with popup, top bar and other ways
• WordPress SEO - a super easy to use plugin to position your content
• Default Post Content so that your posts always have a pre-determined content at the beginning (for example: subscription box, latest posts, etc ..)

You May Also Like: 5 Questions You Should Ask Yourself Before Starting A Blog

5 - Write your first content

At this point, you just have to have fun creating content 😉

What can you invest in to further tune your blog

Obviously not everything is free, if you want to launch your professional blog with a lot of  power  from the beginning, these are the investments that I recommend you make:

Visual aspect

• Order a logo with a designer you can see pages like Dribbble
• Order a logo design or graphic pieces in general from 99 designs

Professional plugins

• OptinMonster
• Opt-in Content  to offer content in exchange for subscription
• Visual composer to create pages by dragging blocks, something super simple

Email Marketing (a tool to help you)

• Benchmark Email 
• InfisonSoft or Active Campaign (marketing automation)
• Mailchimp
• Mailrealy 
• Acumbamail

Resources

• Blogging style guide
• Content Marketing E-Book
• Guide with words and expressions to increase conversions
• Email Marketing Course 

I hope that the guide will serve you and that you launch your blog as God commands once and for all 😉