What is The Value Of Bold in SEO Content?

When it comes to optimizing content, one of the things that are used the most is bold. But, do you know how valuable bold is in SEO content? It is a question that many users ask themselves. Today we will see the answer.

Bold in SEO content: why is it used?

The black girls have been with us for many years. What's more, at first we used them simply to highlight the text, to make it impact readers, and because we didn't know what it helped to position. But be careful, because there is more.

We are facing a resource that is used through the strong html tag , which allows us to change the style of a word and make it more reloaded. But, did you know that every time strong is used around a word, it becomes more important? The truth is that the search engine identifies this tag and makes those words in bold acquire more value, to position. Although there is no clear consensus on how the algorithm works, it is better to use them, than not.

Because of this, it is important that bold is part of SEO optimized texts. They must always be there because they show what is the important term to position. Of course, like everything else, you should not abuse , so as not to drive the reader or Google crazy. If bold is abused, what we do is confuse and the keywords lose weight.

What are the benefits of using bold?

It is a way to highlight the most important parts of the text so that the user can go from bold to bold and I shoot because it's my turn. But the truth is that it has other important advantages. These are the main ones:

It can help you position 

- Decrease the bounce rate (the bounce rate - the lower the better)

- Increase the time spent on a website

- Improves user experience and causes the user to stay longer on the web and so recurring back

- How not to use them! It has all advantages and no disadvantages (except if we abuse, of course).

What words to put in bold?

The ideal is to do it naturally. With the rise of voice search things are changing, SEO is changing. So let's say it's important to highlight keywords more naturally and not as robotically as it was years ago. Branding the same keyword in bold several times throughout the text does not make sense, you have to vary them.

Naturalness is what allows you to achieve optimal and quality positioning, lasting. A professional SEO copywriter is the one who knows how to determine this balance. Therefore, now that you finally know the value of bold in SEO content , you only need to hire a freelance writer to be in charge of making your texts with good bold.

Don't forget about them!