Freelance Writer Vs Agency: Who To Choose?

When hiring SEO content for your website or blog, you are probably wondering if it is better to use a freelance writer or a content marketing agency. What are the advantages and disadvantages of each one? Find out!

Freelance writer vs agency: advantages and disadvantages

Before being a freelance writer, I worked in a company doing content. Obviously, like everything, each thing has its pros and cons. If you need texts for your website, online store or blog, you may be a bit lost and don't know which professional is better. Do you want to discover which one suits you best? Let's see:

Advantages of the freelance writer

You talk to the person who writes you the texts: companies can outsource the work to other writers, whether internal or external. So, you don't talk to the person who texts you face to face. In this case, yes, it is managed by the entire writer herself.

Lower prices: Typically, freelance writers offer a much cheaper prices than content marketing agencies, since they are directly they who do the service. The agency tends to outsource it and take a percentage, which in many cases is at least double.

No upfront charge (generally): Most SEO copywriters tend to be flexible and offer their clients the ability to pay later, when they receive texts.

Your personal brand is at stake: if a company goes bad, the name is changed and that's it, but if the name of a freelance writer gets tainted because he works badly, he doesn't recover. Therefore, they tend to offer a better job, to support their own personal brand at all times.

Disadvantages

Availability: If the freelance writer is very saturated, they may not be able to accept your assignment and you need to find another professional.

They may not be able to write about all kinds of topics: depending on your specialty, you may or may not be able to write it and have to find another expert.

Emergencies: you may have a serious setback or urgency and temporarily run out of content - the company can surely put another writer to do it.

Advantages of the content agency

Increased work capacity: Agencies can hire or subcontract different writers to cover the realization of more content.

Faster deliveries: having several writers have a greater availability to deal with the orders and deliver them earlier.

All types of content: being larger they can have more writers to make more different types of content and of all themes.

Disadvantages

Advance payment: they usually require payment in advance to ensure that they will collect.

They often outsource the service: In many cases, they outsource the work to freelance writers and resell it for more money. So the client can find the same job at half price by going directly to the writer.

These are in my opinion, the advantages and disadvantages of hiring a freelance writer vs a content agency. Obviously, each professional is different and may not be the same for all cases, but in general terms, it is quite similar to the current market situation. What do you think?

Remember that if you are looking for a writer, We can help you.