6 Tips To Improve Your Sales

For businesses of all sizes, converting leads into customers is at the heart of everything. This process can in many cases be optimized by carrying out a number of simple modifications favoring the decision-making of Internet users on a commercial site, and therefore the purchase. So what are the tips and advice to apply in order to improve your sales process?

Tip 1: Optimize The Sales Area

Several elements are to be considered in order to improve your e-commerce site . A system of linked products, suggesting new purchases to Internet users based on the content of their shopping cart, is an interesting idea. Clear display of shipping costs is essential. These can be free for large orders. Inventory status and delivery times can also be reported to reassure customers of your logistics capacity.

Tip 2: Simplify The Ordering System

One of the main drawbacks for an e-commerce site is that it displays an overly complex ordering process. Ergonomics are essential here to facilitate the purchase. The proposed module should only take six steps (shopping cart, customer details, payment method, delivery, comments and purchase confirmation) to be effective. Streamlining the ordering system ensures that you do not lose interested customers.

Tip 3: Diversify Payment Solutions

A system that is too restrictive in terms of payment methods can also discourage certain buyers. It is necessary to offer a module that allows you to pay for the order by all possible means (credit card, Visa card, Paypal, check, transfer). A pre-order system can also be set up for new products offered.

Tip 4: Think About Mobile Devices

More and more Internet users are using mobile devices (smartphones, tablets) to make online purchases. A site which is not adapted to this type of navigation constitutes a real obstacle to the purchase. It is therefore crucial to optimize the display of your sales area for mobile devices, while considering a presentation of products adapted to mobile devices. In particular, infographics summarizing the characteristics of the products will be appreciated.

Tip 5: Retain Customers

A good sales process is about more than the purchase itself. It also concerns the way in which customers will then be taken care of, in order to encourage them to order again. To do this, it is recommended to set up a loyalty system, with  gifts  offered to the best customers (promotional offers, discounts, products available in preview, etc.). Likewise, a powerful newsletter keeps customers regularly informed of company news.

Tip 6: Analyze Purchasing Behavior

Improving your sales process also means getting to know your customers and their habits better. In this area, a number of factors must be considered, relying for this on significant data that may be collected by dedicated software, such as Google Analytics. By learning to analyze the information thus available, it is possible to determine whether the prices charged are fair compared to the competition, the shipping costs attractive and the sales area sufficiently ergonomic. Finally, it may be wise to encourage feedback through satisfaction forms sent to customers.