The Rise Of Artificial Intelligence: Amazon's AI Will Soon Allow You To Try On Clothes At Home

An artificial intelligence from Amazon is The Rise Of Artificial Intelligence which could soon allow you to try on clothes from home, by visualizing sets on a virtual representation of your body. An innovation likely to revolutionize the ready-to-wear market.

The Rise Of Artificial Intelligence

If Amazon reigns supreme in the world of e-commerce, there is one area that it currently has very difficult to conquer: that of ready-to-wear. For good reason, consumers want to try on clothes before buying them.

Thus, even if platforms like Veepee or Zalando manage to make a breakthrough in clothing e-commerce, and even if clothing is the most purchased product online in front of cultural products, physical shops are still favored by a large part consumers.

In order to remedy this problem, Amazon could soon unveil a new service allowing to try on clothes virtually thanks to artificial intelligence . This is revealed by documents from a presentation planned for the IEEE Conference on Computer Vision and Pattern Recognition (CVPR).

This service would be based on several different algorithms. The first algorithm would allow users to search intuitively , describing variations on the image of a product.

Another algorithm would be in charge of suggesting other products corresponding to those that the user has already chosen, in the purest tradition of Amazon. Finally, the third algorithm will synthesize an image of a model wearing the chosen clothes. Thus, it will be possible to visualize what the chosen set will look like once worn without having to move.

Amazon Creates A Virtual Fitting Room Thanks To GANs

The Rise Of Artificial Intelligence

Researchers at Amazon's Lab126 have created a virtual fitting system called "Outfit-VITON" . This system will allow you to visualize what a garment will look like, directly on a user image.

A generative opposing network (GAN) will be used to generate this realistic virtual representation from reference images supplied by the user. The AI ​​will use these images to accurately estimate its morphology and color .

Thanks to this innovation, consumers will be able to compare different garments as if they were in a fitting room . And this, from the comfort of their home…